Unfiltered takes on web performance, SEO, and why most websites are slower than they need to be.
After a decade of building client sites on WordPress, I made the switch to Astro.js and PayloadCMS — and it completely transformed my business. Here’s how the change improved performance, profitability, and peace of mind.
Read More →A 2025 reflection on one of my earliest web projects—and the timeless lessons it taught me about messaging, conversions, and the fundamentals of building online trust.
Read More →A modern reflection on an early restaurant website project—and what it taught me about UX, positioning, and building digital experiences that stand out.
Read More →A reflection on shutting down my agency, what the experience taught me, and how it shaped the way I build products and support businesses today.
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