About

What I Do

Most businesses don't have a traffic problem. They have a clarity problem. Their site loads slow, their message is buried under marketing fluff, and their forms don't work on mobile. Then they wonder why visitors leave.

I fix that. I build websites that perform—fast load times, clean code, accessible to everyone, and optimized to actually rank. No 47-step funnels. No "brand storytelling" that reads like a corporate Mad Lib. Just sites that work, convert, and don't break when you need them most.

Performance, accessibility, SEO—these aren't optional. They're plumbing. And if your plumbing doesn't work, nothing else matters. When I’m done, your site becomes something you’re proud to send people to.

How I Got Here

I started in IT as a middle-schooler who got caught poking around my school's network. Instead of getting expelled, I got invited to help run it. Turns out curiosity and a disregard for "because I said so" can take you places.

I spent the next decade building systems for startups, SMEs, and organizations across three continents. Marketing. Operations. Product. Always the same pattern: people paying for bloated tools they don't need, building sites that look great in pitch decks but fall apart under real traffic.

So I went back to what I'm good at: cutting through the noise and building things that actually work. Full site builds, SEO audits, performance optimization—whatever it takes to turn your website from a liability into an asset.

Why Work With Me

I'm not going to tell you your site is "almost there" when it isn't. I'm not going to pitch you a rebrand when you need working forms. And I'm not going to build you a beautiful site that loads in four seconds because someone thought parallax was a personality.

You get me—one person who handles strategy and execution, communicates clearly, and doesn’t disappear after launch. I’ve lived and worked across five countries and three languages, so I know how to build trust with different audiences—and how to spot nonsense a mile away.

If you're a growing business that's tired of agencies promising "elevated experiences" while your bounce rate sits at 80%, let's talk.