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3 articles in this category


Lessons From My First Case Study: Mattress Clearance Center

November 13, 2023

A 2025 reflection on one of my earliest web projects—and the timeless lessons it taught me about messaging, conversions, and the fundamentals of building online trust.

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What a Restaurant Website Taught Me About Design That Lasts

November 13, 2023

A modern reflection on an early restaurant website project—and what it taught me about UX, positioning, and building digital experiences that stand out.

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Why I Stopped Running an Agency — And What I Learned

November 12, 2023

A reflection on shutting down my agency, what the experience taught me, and how it shaped the way I build products and support businesses today.

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